Q: What is ROI Matrix?

A: ROI Matrix is a leading performance based solution provider that is successfully servicing the Advertising and Publishing online communities. Our vast network of thousands of high quality sites ensures advertisers are provided with targeted ad placements and can run robust action-based campaigns that drive home the results. Our industry expertise, superb ad-serving technology and proven performance based pricing model make us the ideal choice for advertisers seeking to get real results from their marketing and advertising budgets.

Q: Who is behind ROI Matrix?

A: ROI Matrix is composed of industry leaders with years of experience in marketing, sales, business development, technology and operations.

Q: What does ROI Matrix offer and how does its advertising network work?

A: ROI Matrix helps advertisers attain strong ROI by distributing their ad campaigns across a vast network of thousands of quality websites whereby advertiser only pays when a certain pre-defined action occurs.

Q: What kind of sites make up your distribution network?

A: Our strict eligibility requirements and personal review of each distribution partner ensures that our advertisers' campaigns reach the right audience and deliver superior results time after time.

Q: What precautions does ROI Matrix take to prevent fraudulent activity within its network?

A: Fraud prevention is one of the highest priorities at ROI Matrix. Anti-fraud procedures are employed to ensure that the advertiser pays for legitimate actions.

Q: How is ROI Matrix different from other advertising networks?

A: From the very beginning ROI Matrix has focused on recruiting top of the line sites and distribution partners in order to provide its advertisers with a competitive edge. Our focus on high-quality distributors and sites significantly improves advertiser's campaign performance and result in a higher ROI.

Q: What kind of advertising opportunities are offered by ROI Matrix?

A: ROI Matrix currently offers text links, banner, pop-out, rich media advertising campaign options among others.

Q: What are the demographics of the ROI Matrix network?

A: ROI Matrix offers advertisers access to a wide audience of different demographic profiles. With the help of our sophisticated targeting tools, the advertiser's ability to reach a specific target market results in a highly effective campaign.

Q: How quickly can you get my campaign up and running?

A: ROI Matrix can get your campaign set up within 1-3 business days once all materials are submitted.

Q: Can I make changes to my campaign once it has gone live?

A: Yes. You can contact your account representative as soon as it launches.

Q: Can I halt my campaign once it has gone live?

A: Yes. Contact your account representative immediately.

Q: Do you accept rich-media creatives?

A: Yes. All forms of rich media are accepted.

Q: What kind of pricing models does ROI Matrix support?

A: We support CPA models.

Q: What is a 'click-through' (often referred to as a 'click')?

A: A 'click-through' defines that action where a potential customer (the internet user) is referred to the advertiser's website from a website containing the advertiser's link or ad.

Q: What is a CTR (click-through ratio)?

A: CTR is a measure used in determining the efficiency of a particular CPC campaign. The ratio is arrived at by calculating the percentage of clicks received from displayed impressions. CTR = Number of Clicks / Number of Impressions

Q: What is CPA (cost per action)?

A: CPA is an online advertising pricing model where the advertiser is charged per each desired 'action'. The 'action' is determined by the advertiser and may be a click-through, a submittal of a lead form, or another user action.

Q: Do you offer reporting?

A: Advertisers are provided with accurate, advanced reporting and campaign tracking tools to oversee the success of their campaign. Our on-demand reporting contains relevant and timely campaign analytics that help in the advertiser's decision making process.

Q: What does it cost to advertise with ROI Matrix?

A: Please contact our sales staff at: advertisers@roimatrix.com

Q: How do I apply to your network?

A: Visit the Advertiser's Sign-up page to advertise on our network of sites.

Q: Where can I get answers to questions not found on this page?

A: If you still have questions feel free to contact us at: advertisers@roimatrix.com